Eri Coutinho

Eri was raised in the South-East of Brazil. As a child he was incredibly sporty, playing basketball, football and handball.

At university he began to struggle with his sexuality, creating personal trauma that resulted in excess weight gain and a knock to his self-perception, confidence and self-worth.

Growing up in a beach-focused, outdoor culture left him self-conscious. He found the strength within to begin his fitness journey at the gym, complemented by a healthy eating regime.

He saw amazing progress and his self-esteem began to rise. This reignited his passion for sport, training 4–6 times a week across a range of styles.

Eri is empathetic and understanding — he relates to many people who struggle with weight management, especially combined with the challenge of a homophobic environment. He wanted to make a difference and give people the opportunity he always wanted for himself.

As part of SW Fitness, Eri leads the Online Coaching and Virtual Personal Training service, making sure everyone has access to expert personal training.

He firmly believes that with the right mindset, focus, support and guidance, he can give people anywhere the tools to achieve results they only dreamed of.

His cohesive approach unites body and mind to improve personal confidence, self-esteem, mental health and overall physical well-being.